I’m Zeta, a digital product creator with 15+ years of experience in software and startups.

I have worked as software engineer, engineering manager and co-founded several companies. My focus is solving real problems by creating products that are simple, practical, and useful.

Nowadays, most of my time is focused on helloapi.co making API documentation more interactive and user-friendly. The whole idea is to change how devs interact with docs so that they can read less and build more.

Along with that, I share what I’ve learned about product development, bootstrapping, engineering leadership, and how to build effective and collaborative teams.

When I'm not working, you'll probably find me enjoying a specialty coffee or riding my bike on gravel roads. Cycling helps me clear my mind and recharge, while coffee keeps me fueled and focused throughout the day.

I write about my journey with startups and tech in my Substack newsletter, and you can catch my thoughts on Twitter, where I tweet everything from product building to the challenges of running a business.

Feel free to get in touch at hey[at]zzev.me, reach out on Twitter, or subscribe to my Substack. I'm always up for talking tech, startups, or just exchanging ideas.